The first thing to do would be to create or identify a product or service that would be of interest to the intended target audience. This is important as it features highly in the probability of the internet business being a success or a failure. By doing some research to find out what types of products or services are currently receiving popular attention, the internet business owner will be able to estimate his or her products popularity thus deciding if the said product will be worth the establishment of the business entity.
Designing a website that would be operational around the clock is also another important point to consider as those in other parts of the world would also be able to access the site and make the relevant enquiries and purchases in real time. Building the site around the relevant tools that would make the site accessible and user friendly should ideally be the defining factor of the basis of the site.